MARKETING TRAINING LESSONS

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Tag: writing content

Know How to Write Quality Content

Know how to write quality content

create content that convert


Know How to Write Quality Content

Content Creation is one of the most important parts of marketing. You need to know how to write quality content that ranks well in the search engine, if you want to become a successful business entrepreneur online. There are 4 main steps in creating a successful online business:

  • Having a website
  • Writing content
  • Getting ranked
  • Get traffic

You must concentrate on writing quality content as this will have a highly positive influence for your online business. Don’t use irrelevant content as it will have a negative effect for your online business. Keep up to your website’s theme and you will become a definite success. Don’t ever use duplicate content because you will get penalized by the search engine.

It’s all About Quality Content

You have to write quality content because that will give you higher rankings. To get ranked in the search engines, you have to focus on unique quality content that is also high converting. That is what the search engines are looking for: unique quality content. They are putting less focus on page rank, keyword density, backlinks, and exact match domains.

Even after all the Google updates, inbound links are still important these days. Links that are even more important, are links from authority sites. If you write informative and helpful content that people want to share and link to, you will get links back to you website content.

Before you start writing content, you have to setup your Google Webmaster Tools. These tools will help you to optimize your website, upload site maps of all your webpages for faster indexing, and to check your indexing status. You can also see from which keywords your traffic is coming from, in other words, if you have the right converting keywords.

Keep Your Text Readable

When it comes to writing articles, you must keep it readable. This can be done by using paragraphs as you can see on this page. There is enough so called white space to separate the text in smaller, readable blocks. Another important fact is to use black or dark grey text on a white background. Anything else will make it harder to read.

Use only one size and one color, don’t use different sizes and colors because you want to run a business, not having a party. Also, don’t make the font size too small or it’s going to be hard to read. ”A picture can be a thousand words”, in other words, put images on your page. It will also make the text more readable. Use the “alt” function to put a few more keywords in your text. Don’t use it to fill it up with keywords (=spamming), because it will give you lower rankings.

Headlines and Sub-Headlines

Your content starts with a headline or title. This headline must have keywords in it and grab your readers attention immediately. It must be good, so that the reader want to know more. If you have a bad headline, chances are not many people will read your content and all your work has been a waste of time.

Use sub-headlines to make parts of the text stand out from the rest. You must do this with H2 or H3 header tags. It will also make it easier to find info back by using headlines. And it will put some more white space on your page, again making it more readable.

Keep putting on fresh, quality content that is valuable and useful for your readers. These days the search engines will penalize website with static content. Try not to focus on just one specific keyword, but on your content in general. Use your keywords in the titles and meta description, and only a few times throughout your content. Use terms that are closely related to your subject. This will help you to get higher rankings.

Get Your Content Ranked

To get the most out of your article, and the maximum traffic to your website/blog, you have to make sure your content is found and ranked by the search engines. You must do this by having the right keyword density of 2-5 percent, so the search engines will see your site as more relevant, and this will give you higher rankings.

If you search for anything in the search engine, all the results will have a headline. This is the first thing searchers will see when they do a search. A headline should be 55-60 characters in length and about 6 words for the highest number of click-throughs. You can see for yourself which headline is the most interesting that you want to click on as being the first one to read.

Put yourself in the position of a reader and use the headlines to create an attention grabbing headline for your own content. You can also use a free headline creator to get some good ideas. Do a search for ”free headline creator” or ”free headline generator” and you will get a lot of results. One that I like myself is this headline creator. I also use a headline analyzer to see if the headline has a good score.

Split Your Content in 3 Parts

The first part of your content must inform your readers what it is you are going to tell them about. Don’t tell everything yet, leave them a bit in the dark because you want them to read the whole content.

In the second part you’ll give them what they are looking for, for instance an answer to a question, or a product review. You must provide your readers with quality, informative and helpful content that will give them the answers to what they are looking for. You can also use links to other websites to show them that you care about them, and that you have all the information in one place.

In the last part of your content you can summarize everything briefly, and put in a call to action. Here you have the opportunity to advise a product or service, have them visiting a merchant site, signing up for your newsletter, or sell them your -affiliate- product.

Another important thing is to have an ”about me” page to show your readers who you are as this will also build trust. If you can achieve this, your online income will go up, and this will also gives you more satisfaction from the work that you do.

Keep on Building

You have to keep on building your website or blog by putting quality information on it, to get it higher in the search engine. Now that you know how to write quality content and by putting more quality content on your website/blog, you will get more authority and this will lead to higher rankings. Just don’t expect overnight success, because that’s likely not going to happen.

With the online training from Wealthy Affiliate, you can learn how to write quality content and to build a successful online business with long-term results. Click the link below to find out more.

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website content writing

Make money on the internet: Entrepreneur Certification Course

online entrepreneur course: make money on the internet

Learn to make money on the internet (online course)

Learn to Make Money on the Internet

The 10 lesson course is your start where you’ll learn to make money on the internet. This is the first step to become a successful internet entrepreneur. There are a few things you need to know:
  1. Anyone can achieve success online. With an estimated 2 billion people online, there are a lot of people to connect with. These days more and more people shop online, and anyone could become your customer.
  2. If you start something new, it can look mind-boggling at first. Just don’t let it scare you or even stop you to start this opportunity. Soon you will feel ”at home” and accomplish your goals.
  3. You don’t need to have experience or already have an online business. Experience is good, but even total beginners can learn how to succeed with internet marketing and making money online.
  4. Succeeding online is not just happening. Everything you do to build your online business, will build your success for the future.

Getting Started

First; choose something you are interested in.
Second; build a website, this is not as difficult as it seems.
Third; get your website ranked in the search engine, which will attract visitors.
Fourth; earn money from selling things that your visitors are looking for.

These are the four foundation steps that you will be learning with Wealthy Affiliate. This will all be laid out in detail in the step by step training lessons. You will start with the Getting Started Course (lesson 1 out of 10) where you will learn exactly how to make money on the internet.

Building the Foundation

In lesson 2 you will learn different ways to earn money online. You will learn the perfect money making formula that worked years ago and will still be working today and in the future. This part of the training will be the foundation for your future success. You are also going to write down your goals, financial and non financial, because if you want to achieve something, you must set goals.

Choosing a Niche

In lesson 3 you will learn what a niche is and how to choose a niche. This is not hard, in fact it is easier then you think. Don’t worry about choosing the wrong niche, because that is not possible. You will also learn what you have to do with your niche, and which products to promote. Whatever niche you choose, it can become your successful online business. You can always choose another niche in the future, or start a new niche and keep the existing one.

Creating a Website

In lesson 4 you will turn your niche into a website. Yes, you are going to create a website, maybe even your first website. This is again easier as it sounds with WordPress Express, the website builder that’s easy to use. It is also for free, even if you are not a Wealthy Affiliate member. In fact, as a free member you can build 2 free websites using state of the art cloud hosting.

You have a choice of 12 different website templates. These templates have 5 very powerful plugins pre-installed and it will only take you a few minutes to get your website up and running. You get everything else you need with your website, such as hosting, profiles, email accounts, passwords, site health, feedback and support.

Getting Started with WordPress

In lesson 5 you’ll learn how to log in to your WordPress website and you will be activating your plugins and deleting unnecessary pages, posts and comments. The video will show you exactly how to do every step, and guide you smoothly through these steps. After that, your website is set up and ready to put content on it.

Preparing for the Search Engines

In lesson 6 you are going to make your website ready for the search engines. Again, you’ll just have to watch a video explaining what SEO is and how to do this. An SEO plugin will do most of the hard work for you. This will save you a lot of time from manually optimizing your post and pages, the meta tags, title, description, keywords, and more.

Research Keywords for Traffic

In lesson 7 you’ll learn what a keyword is and how to do research for the right keywords. You must target the right keywords to get good traffic to your website. You have to subscribe for a Jaaxy account, which is free to get started, and perform 10 searches based on your niche. Jaaxy is the worlds best keyword research tool, and will return accurate, high valuable keywords.

Then you have to refine your searches until you have at least 5 niche related keywords. These keywords must have over 50 monthly searches, less then 300 quoted search results (=competing sites), and make sense. After using this keyword tool a few times, you’ll quickly get used to it. The video will also give you good information on how to use this keyword research tool.

Creating the First Pages

In lesson 8 you are going to create a few pages for on your website. These pages will be in draft mode and not published yet. You have to take a look at other sites to get ideas for your own website. The first page must be related to your website niche, the second page will be your ”about me” page, and the third page will be your ”privacy policy”.

You will get the help you need to build these pages, there is even a privacy policy available for you to use on your own website. It only takes some minor changes to make it suitable for your own website. These pages will be created with only the title, and finished later on and then published online.

Writing Content for your Website

In lesson 9 you are going to write content for on your website. Search engines love content, and the better your content is, the higher you can get in the search engines. That is why you always have to write original, high quality content that is interesting for your readers. Never, ever copy the work from others, because with duplicate content you won’t get ranked!

First, you are going to finish your ”about me” page. You’ll get good information on how to do this and what to put on it to build trust with your readers. Second, you have to finish you ”privacy policy” page. With the example on Wealthy Affiliate this will only cost you a few minutes. It is all a matter of copy and paste and changing some text to your website address.

Looking Back at the Results

With lesson 10 you’ll find out what you’ve already accomplished in the past lessons. Not only do you have your own website online, and your plug-ins activated, there is also some information on these pages. Another important part is that you’ve learned how to do keyword research. This will all help you to succeed building your own internet business.Click the image below to get started for free to build your own profitable internet business to find out how to make money on the internet.

online entrepreneur course

online – entrepreneur – certification – course – level 1

Tips You Need To Know To Get Traffic To Your Website

Learn to create a traffic attracting website

traffic producing website

Get Traffic To Your Website

To succeed on the internet, you need to know how to get traffic to your website. The more traffic you get, the more money you can make. This traffic must be targeted traffic, people who are looking for products you are selling. These can be your own products or affiliate products, but without traffic you won’t make any money. If you know how to efficiently get targeted traffic to your website, you can expect an outstanding success.

Get A Domain Name

The first step to get traffic to your website is, to have your own domain name. A domain name will cost you only about $10. Another reason for having your own domain is, it can be worth a good amount of money if you keep building your website and want to sell it later. Always try to get a .com as this is the most used domain extension. It might not be easy to find a good domain name, as all the best names are already taken.

This website (MarketingTrainingLessons.com) is registered with namecheap.com because they have good customer service and don’t try to sell you all kinds of unwanted extra’s. Be careful with very cheap domains, as most of the time you have to register for several years, or pay a lot more for your second year. You can find a lot more info about choosing a domain name on this page.

Create Niche Related Pages

The second step is to create pages related to your chosen niche. You have to start with just 3 pages, so called categories. You have to build pages around these categories and add them to the menu. This way your website will be growing over time, get ranked in the search engine, attract more visitors, and this will bring more traffic to your website.

Setup An Email Address

The third step is to setup an email address connected to your domain name. Don’t use an email address like name@hotmail.com, instead use an email address like name@yourwebaddress.com as it looks much more professional. You can also use a mail forward; it looks exactly the same, only mail will be send on to your personal email address.

You have to put this email address on pages like your privacy policy, about me page, contact page and other pages where people want to contact you. By doing this you also build trust with your visitors, and they are potential customers. If you don’t have a page where people can contact you, it’s like you have something to hide and visitors are less likely to buy from you.

The best way to get traffic to your website is having quality content on it. Don’t worry if you are not perfect in English, as there are many websites with writing mistakes on it, and they can get ranked and are able to make money online. In your content you will target a specific keyword that you want to rank for in the search engine.

Write Quality Content

Your fourth step is to write quality content. You have to put your keyword close to the beginning, a few times throughout the text, and close to the end of your text. This will help you to get higher in the search engine and to get traffic to your website. Try to write natural, just as you speak to a person, not for the search engines as it might look unnatural to your readers.

Put Images On Your Pages

As visitors are not only interested in reading text, you should also put images on your webpages. These images must represent your content as it will give you much more achievement with people who will actually going to read your content.

The more people will read, the lower your bounce rate will be. This is the time people spend on your website; the higher the bounce rate, the shorter visitors stay on your website. With a high bounce rate, you will also end up lower in the search engine rankings.

Keep iI Readable With Paragraphs

You must break your webpages into smaller paragraphs, to make it better readable, as you can see on this page. As mentioned before, write like you speak so that is sound natural. Make sure your article is interesting to read to prevent a high bounce rate and to get higher rankings. This will get you more traffic to your website. Now you can understand that it is important to have readable and interesting content.

Use Long Tail Keywords

Your next step is to find 5 long tail keywords (=multiple keywords) with less then 100 searches, as these are low competition keywords. As the competition is lower, it is easier to get high rankings for these keywords and thus more traffic to your website. You can (and should) create a free account and use Jaaxy.com and look for the column with QSR (Quoted Search Results) to find keywords with less then 100 QSR.

These QSR results are the exact number of competing pages on the internet. The keywords must sound natural, so ”free traffic your website” is not good, but ”free traffic to your website” is good. Create a post where you use one of your keywords in the title, another one close to the beginning, and one at the end of your post. Always write natural just like you are speaking to a person, don’t write for the search engine.

Setup A Google+ Profile
Now you must setup your Google+ profile and Google Authorship on your website. By doing this, your website will be indexed faster, get a higher click through rate, and you can expect higher rankings (=more traffic to your website). A Google+ account is free and you should definitely create one. Every time you create a new post or page, you should also post it on Google+.

With Google Authorship you’ll connect your website with your Google+ account and vice versa. This way you’ll add yourself to Google+ as a contributor to content on your website. You can use a Rich Snippet Tool to check if you have it setup correctly. Now you know a lot more and have everything in place to get more traffic to your website.

If you want to learn everything about becoming an internet entrepreneur, you should become a member with Wealthy Affiliate. It’s free to get started and you’ll learn everything to build your own successful home based internet business from scratch. Click the picture below to become a free member.

get traffic to your website with these tips

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