Know How to Write Quality Content
Content Creation is one of the most important parts of marketing. You need to know how to write quality content that ranks well in the search engine, if you want to become a successful business entrepreneur online. There are 4 main steps in creating a successful online business:
- Having a website
- Writing content
- Getting ranked
- Get traffic
You must concentrate on writing quality content as this will have a highly positive influence for your online business. Don’t use irrelevant content as it will have a negative effect for your online business. Keep up to your website’s theme and you will become a definite success. Don’t ever use duplicate content because you will get penalized by the search engine.
It’s all About Quality Content
You have to write quality content because that will give you higher rankings. To get ranked in the search engines, you have to focus on unique quality content that is also high converting. That is what the search engines are looking for: unique quality content. They are putting less focus on page rank, keyword density, backlinks, and exact match domains.
Even after all the Google updates, inbound links are still important these days. Links that are even more important, are links from authority sites. If you write informative and helpful content that people want to share and link to, you will get links back to you website content.
Before you start writing content, you have to setup your Google Webmaster Tools. These tools will help you to optimize your website, upload site maps of all your webpages for faster indexing, and to check your indexing status. You can also see from which keywords your traffic is coming from, in other words, if you have the right converting keywords.
Keep Your Text ReadableWhen it comes to writing articles, you must keep it readable. This can be done by using paragraphs as you can see on this page. There is enough so called white space to separate the text in smaller, readable blocks. Another important fact is to use black or dark grey text on a white background. Anything else will make it harder to read.
Use only one size and one color, don’t use different sizes and colors because you want to run a business, not having a party. Also, don’t make the font size too small or it’s going to be hard to read. ”A picture can be a thousand words”, in other words, put images on your page. It will also make the text more readable. Use the “alt” function to put a few more keywords in your text. Don’t use it to fill it up with keywords (=spamming), because it will give you lower rankings.
Headlines and Sub-Headlines
Your content starts with a headline or title. This headline must have keywords in it and grab your readers attention immediately. It must be good, so that the reader want to know more. If you have a bad headline, chances are not many people will read your content and all your work has been a waste of time.
Use sub-headlines to make parts of the text stand out from the rest. You must do this with H2 or H3 header tags. It will also make it easier to find info back by using headlines. And it will put some more white space on your page, again making it more readable.
Keep putting on fresh, quality content that is valuable and useful for your readers. These days the search engines will penalize website with static content. Try not to focus on just one specific keyword, but on your content in general. Use your keywords in the titles and meta description, and only a few times throughout your content. Use terms that are closely related to your subject. This will help you to get higher rankings.
Get Your Content Ranked
To get the most out of your article, and the maximum traffic to your website/blog, you have to make sure your content is found and ranked by the search engines. You must do this by having the right keyword density of 2-5 percent, so the search engines will see your site as more relevant, and this will give you higher rankings.
If you search for anything in the search engine, all the results will have a headline. This is the first thing searchers will see when they do a search. A headline should be 55-60 characters in length and about 6 words for the highest number of click-throughs. You can see for yourself which headline is the most interesting that you want to click on as being the first one to read.
Put yourself in the position of a reader and use the headlines to create an attention grabbing headline for your own content. You can also use a free headline creator to get some good ideas. Do a search for ”free headline creator” or ”free headline generator” and you will get a lot of results. One that I like myself is this headline creator. I also use a headline analyzer to see if the headline has a good score.
Split Your Content in 3 Parts
The first part of your content must inform your readers what it is you are going to tell them about. Don’t tell everything yet, leave them a bit in the dark because you want them to read the whole content.
In the second part you’ll give them what they are looking for, for instance an answer to a question, or a product review. You must provide your readers with quality, informative and helpful content that will give them the answers to what they are looking for. You can also use links to other websites to show them that you care about them, and that you have all the information in one place.
In the last part of your content you can summarize everything briefly, and put in a call to action. Here you have the opportunity to advise a product or service, have them visiting a merchant site, signing up for your newsletter, or sell them your -affiliate- product.
Another important thing is to have an ”about me” page to show your readers who you are as this will also build trust. If you can achieve this, your online income will go up, and this will also gives you more satisfaction from the work that you do.
Keep on Building
You have to keep on building your website or blog by putting quality information on it, to get it higher in the search engine. Now that you know how to write quality content and by putting more quality content on your website/blog, you will get more authority and this will lead to higher rankings. Just don’t expect overnight success, because that’s likely not going to happen.
With the online training from Wealthy Affiliate, you can learn how to write quality content and to build a successful online business with long-term results. Click the link below to find out more.