Search Engine Optimization Techniques
Search Engine Optimization Techniques for Higher Rankings
Every internet marketer should use search engine optimization techniques (SEO) to get higher rankings. It is a way to get free traffic to a website. With the algorithm changes from the search engines, it might not always be that easy. As the search engines keep changing their algorithms, you have to create what they want: quality content to get the most out of it.
It can take some time to create quality content that is SEO friendly, but it is worth it. You have to go where others don’t go: do that extra bit of work to succeed. If you build websites that are rich in content and keyword targeted, you can expect to get good rankings. This way you are optimizing your content to be found by the search engine and get ranked.
Do Keyword Research
Research is a major part to your success. You need to have quality content and do keyword research, or it will be hard to rank in the search engine. The first thing you need to do is keyword research to find keywords with low competition but with enough traffic. You need to find so called long tail keywords, the words the searcher types in into the search engine. As these keywords consist of more than one word, there will be less competition, but also less traffic. The good part is that it is targeted traffic, and these people are more willing to buy.
The exact formula to rank high in the search engine will never be known by marketers. It seems to be a heavily guarded secret of the search engines. Because of the changes in the algorithms, it will be just a matter of trying what works and what doesn’t work. SEO is a continues job where you have to test things out and make it better to keep getting higher rankings.
Keyword density is the number of times your keyword exist in your content. It should be between 2 and 5%, not any more or it will be seen as keyword stuffing with lower rankings as a result. If your page consist of 500 words, you should have a keyword density of 4%. These keywords must naturally exist within your content and have to make your content easy to read.
To get ranked well for your most important keyword search terms, you have to take 5 important steps.
- Target the right keywords
Make sure that there is enough traffic for your keywords, in other words, there must be enough people who are searching for the keywords you are trying to rank for.
- Get your keywords in the right place
It is important where you place your keywords to get high rankings.
Your keywords must be in the title of the page;
In the first sentence close to the beginning;
In the last sentence close to the end;
Several times throughout your content with a 2-5% density.
- Create useful content
You have to offer real value for your readers, content they want to share and link to it. You have to place yourself in the position of a searcher; is it what they are searching for, with the right keywords in it? Is it answering the questions they have, solving a problem?
- Have content related to your main content
Search engines like to see websites with a lot of content related to the main content. If you have content that is relevant to your primary content, you can get higher rankings. This is another one of the search engine optimization techniques: The more related content you have, the higher you can get in the search engine.
- Build links to and from your website
To build links, you have to find sites with related information that are willing to link to your site. By doing so, the search engines will see your site as providing value. Especially if these links are one way links to your site, without a link back to their site. These links are giving a lot of weight by the search engines. Finding related websites is not difficult; getting these one way links is a different story.
How to Get One Way Links
- Use Forums
Forums are used to communicate but they can also be used for Search Engine Optimization techniques. As a lot of sites link to forums, they often have a high page rank. Use the search engine to find forums similar to your niche. For example, if your niche is dog training, you must search for ”dog training forums”.
Join forums that are related to your niche, just make sure it is allowed to post links to your own website or blog in the resource box. Some forums will not allow this, you have to read the terms of these forums to see if it is allowed. When you place a link back to your site, use your target keywords in your link. Never spam forums as you will be thrown out and all your posts will be deleted.
- Use News Sites
Again you have to do a search for the news sites where you can leave comments, but just make sure your comments are valuable for your readers. Leave a link back to your site at the end of your comment.
- Article Writing
This is one of the cheapest and best promotion strategies for your website. You have to create quality content, submit it to the article directories, and you get a one way link back to your website/blog.
- Social Media Marketing
You have to put social media buttons on your website, such as Facebook, Twitter, Google+, Pinterest, and more. If people like your content, they can share it with others. This way you get one way links back to your website. Just make sure you provide quality content, so they are willing to share it.
- Get Listed in Website Directories It might not be easy to get listed in some directories, but if you can, it will be of great beneficial for your website.
- Get Links From High PR Sites
This might be hard to do, but if you can get links from high Page Rank sites, it can lead to higher rankings. You have to contact the owner of the high PR website and make him an outstanding offer that will be hard to resist. You have to use your imagination here as these websites don’t accept just anybody with a link back.
Tell Your Visitor to Take Action
You want your visitor to click on your offer and buy the product you are selling. To get this done, you have to tell them to do this. You have to use so called ”call to action” buttons. You can use links such as ”click here to know more about this product”. These links and buttons should be in the top of your page or to the left as this have been proven to receive the highest click-through rate.
Find Out How to Presell
Before the final sale is made, you have to presell the product or service to your visitor. You do this by answering all the questions the visitor might have, making recommendations, and even compare products for them, with your product/service being the one to choose. You have to give them all the info they need to know to make the purchase as easy as possible for them.
For instance, if a person is looking for a laptop, they want to know:
- What’s the price?
- How much memory does it have?
- What kind of processor is inside?
- What is the processors’ speed?
- How long is the warranty?
- What is the operating system?
- What kind of video card is inside?
- Does it have wifi/bluetooth?
- What kinds of programs are installed on it?
- How many USB ports does it have?
- What is the resolution of the screen?
If you can answer all the questions your potential customer has, you have already closed half of the sale.
Have Visitors Spreading your Content
If your content is interesting enough, solve problems, or be helpful in any way, people are willing to share your info with others. This way you get natural links to your website. This is also the reason to put Social Media buttons on your website, to make it easier for people to share your content.
Another important thing you can do, is putting a comment box at the end of your page/post. If people leave a comment, you get more content related to your subject onto your page. The search engines like this because you keep getting more content on your page. This is a good way to improve your rankings in the search engines.
Tell People What To Do
With internet marketing, not only do you have to think like a visitor, YOU have to tell them what to do. You have to ASK your visitors to leave a comment. Many times, people will leave you feedback and this will be good for your SEO efforts.
Now you know more about Search Engine Optimization Techniques:
- The right keywords to choose
- Keyword density
- Info about creating content
- Building links with a high PR
- Social Media Marketing
- Having visitors leaving a comment
This can all help you to get FREE traffic to your website or blog which is a perfect way to making money from your SEO efforts. Click the banner below to find out more about Search Engine Optimization Techniques.