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Tag: keyword research

Search Engine Optimization Techniques For Higher Rankings

Learn some secret SEO techniques

Search Engine Optimization Techniques

Search Engine Optimization Techniques for Higher Rankings

Every internet marketer should use search engine optimization techniques (SEO) to get higher rankings. It is a way to get free traffic to a website. With the algorithm changes from the search engines, it might not always be that easy. As the search engines keep changing their algorithms, you have to create what they want: quality content to get the most out of it.

It can take some time to create quality content that is SEO friendly, but it is worth it. You have to go where others don’t go: do that extra bit of work to succeed. If you build websites that are rich in content and keyword targeted, you can expect to get good rankings. This way you are optimizing your content to be found by the search engine and get ranked.

Do Keyword Research

Research is a major part to your success. You need to have quality content and do keyword research, or it will be hard to rank in the search engine. The first thing you need to do is keyword research to find keywords with low competition but with enough traffic. You need to find so called long tail keywords, the words the searcher types in into the search engine. As these keywords consist of more than one word, there will be less competition, but also less traffic. The good part is that it is targeted traffic, and these people are more willing to buy.

The exact formula to rank high in the search engine will never be known by marketers. It seems to be a heavily guarded secret of the search engines. Because of the changes in the algorithms, it will be just a matter of trying what works and what doesn’t work. SEO is a continues job where you have to test things out and make it better to keep getting higher rankings.

Keyword Density

Keyword density is the number of times your keyword exist in your content. It should be between 2 and 5%, not any more or it will be seen as keyword stuffing with lower rankings as a result. If your page consist of 500 words, you should have a keyword density of 4%. These keywords must naturally exist within your content and have to make your content easy to read.

To get ranked well for your most important keyword search terms, you have to take 5 important steps.

  1. Target the right keywords
    Make sure that there is enough traffic for your keywords, in other words, there must be enough people who are searching for the keywords you are trying to rank for.
  2. Get your keywords in the right place
    It is important where you place your keywords to get high rankings.
    Your keywords must be in the title of the page;
    In the first sentence close to the beginning;
    In the last sentence close to the end;
    Several times throughout your content with a 2-5% density.
  3. Create useful content
    You have to offer real value for your readers, content they want to share and link to it. You have to place yourself in the position of a searcher; is it what they are searching for, with the right keywords in it? Is it answering the questions they have, solving a problem?
  4. Have content related to your main content
    Search engines like to see websites with a lot of content related to the main content. If you have content that is relevant to your primary content, you can get higher rankings. This is another one of the search engine optimization techniques: The more related content you have, the higher you can get in the search engine.
  5. Build links to and from your website
    To build links, you have to find sites with related information that are willing to link to your site. By doing so, the search engines will see your site as providing value. Especially if these links are one way links to your site, without a link back to their site. These links are giving a lot of weight by the search engines. Finding related websites is not difficult; getting these one way links is a different story.

How to Get One Way Links

    1. Use Forums
      Forums are used to communicate but they can also be used for Search Engine Optimization techniques. As a lot of sites link to forums, they often have a high page rank. Use the search engine to find forums similar to your niche. For example, if your niche is dog training, you must search for ”dog training forums”.

Join forums that are related to your niche, just make sure it is allowed to post links to your own website or blog in the resource box. Some forums will not allow this, you have to read the terms of these forums to see if it is allowed. When you place a link back to your site, use your target keywords in your link. Never spam forums as you will be thrown out and all your posts will be deleted.

  1. Use News Sites
    Again you have to do a search for the news sites where you can leave comments, but just make sure your comments are valuable for your readers. Leave a link back to your site at the end of your comment.
  2. Article Writing
    This is one of the cheapest and best promotion strategies for your website. You have to create quality content, submit it to the article directories, and you get a one way link back to your website/blog.
  3. Social Media Marketing
    You have to put social media buttons on your website, such as Facebook, Twitter, Google+, Pinterest, and more. If people like your content, they can share it with others. This way you get one way links back to your website. Just make sure you provide quality content, so they are willing to share it.
  4. Get Listed in Website Directories It might not be easy to get listed in some directories, but if you can, it will be of great beneficial for your website.
  5. Get Links From High PR Sites
    This might be hard to do, but if you can get links from high Page Rank sites, it can lead to higher rankings. You have to contact the owner of the high PR website and make him an outstanding offer that will be hard to resist. You have to use your imagination here as these websites don’t accept just anybody with a link back.

Tell Your Visitor to Take Action

You want your visitor to click on your offer and buy the product you are selling. To get this done, you have to tell them to do this. You have to use so called ”call to action” buttons. You can use links such as ”click here to know more about this product”. These links and buttons should be in the top of your page or to the left as this have been proven to receive the highest click-through rate.

Find Out How to Presell

Before the final sale is made, you have to presell the product or service to your visitor. You do this by answering all the questions the visitor might have, making recommendations, and even compare products for them, with your product/service being the one to choose. You have to give them all the info they need to know to make the purchase as easy as possible for them.

For instance, if a person is looking for a laptop, they want to know:

  • What’s the price?
  • How much memory does it have?
  • What kind of processor is inside?
  • What is the processors’ speed?
  • How long is the warranty?
  • What is the operating system?
  • What kind of video card is inside?
  • Does it have wifi/bluetooth?
  • What kinds of programs are installed on it?
  • How many USB ports does it have?
  • What is the resolution of the screen?

If you can answer all the questions your potential customer has, you have already closed half of the sale.

Have Visitors Spreading your Content

If your content is interesting enough, solve problems, or be helpful in any way, people are willing to share your info with others. This way you get natural links to your website. This is also the reason to put Social Media buttons on your website, to make it easier for people to share your content.

Another important thing you can do, is putting a comment box at the end of your page/post. If people leave a comment, you get more content related to your subject onto your page. The search engines like this because you keep getting more content on your page. This is a good way to improve your rankings in the search engines.

Tell People What To Do

With internet marketing, not only do you have to think like a visitor, YOU have to tell them what to do. You have to ASK your visitors to leave a comment. Many times, people will leave you feedback and this will be good for your SEO efforts.

Now you know more about Search Engine Optimization Techniques:

  • The right keywords to choose
  • Keyword density
  • Info about creating content
  • Building links with a high PR
  • Social Media Marketing
  • Having visitors leaving a comment

This can all help you to get FREE traffic to your website or blog which is a perfect way to making money from your SEO efforts. Click the banner below to find out more about Search Engine Optimization Techniques.search engine optimization techniques

Niche Marketing Strategy

niche marketing strategy

niche marketing strategies

Niche Marketing Strategy

Niche marketing is one of the most profitable ways to start marketing on the internet. With a niche marketing strategy you can become successful within your niche. It is all about marketing a product to a specific relevant group of people. In this article you will learn how to find a profitable niche, especially a niche for affiliate marketing.

Three of the highest converting niches are:

  1. Self Help and Personal Development
  2. Wealth and Abundance
  3. Health and Fitness

Where to Find a Niche

There are several places where you can look for a niche. Here is a list with some of these places:

Finding a niche is not hard at all, although the best thing to do is pick a niche you are interested in. You first have to find out if there is a niche audience, to whom you can sell the product. When a product is good, there will be a lot of information on the website. In that info, you can find several keywords related to the product that you can promote.

You have to put these keywords in the Google keyword planner to see if people actually searching for these keywords. You might end up with a lot of so called ”buyer keywords”. A “buyer keyword” is when people are wanting to buy something, like “Where to buy an outdoor garden set”. These are also called long tail keywords and are untapped keywords that hardly have any competition.

Now it’s just a matter of creating content based on these keywords. When you create content using these keywords, especially the long tail keywords, it is easy to get top rankings. Make sure your website is interesting and engaging with content that will answer questions and tell people how useful the product is and what benefits it will give them.

Niche Research is Important

It is important to do thorough research to make niche marketing successful. You have to start with niche research, then market research, and finally keyword research. Take your time to do it, otherwise your marketing effort might fail and you probably won’t make much money, that is if you make any money at all!

When you run a website promoting a niche product, you should only promote one product per page unless other products are very relevant. This can put some extra money in your pocket. Make sure these related product are closely related. For instance, if you promote a lawn product, you can also put a lawn mower on your website, but it’s better not to put anything about moles on it.

Choose a Niche That Interest You

Whatever niche you choose, it should be something that personally interest you. You don’t have to be an expert on your chosen niche as long as you are knowledgeable enough to write good information about your niche for your visitors. When you don’t know much about the subject, you can do a lot of research or outsource the job.

Don’t forget that you might be busy with your niche nearly every day. When you are interested in your niche, it will be easier to write content about it, and it will not feel as a job anymore. If you don’t really like your niche, you will be bored soon and it will be hard to make that niche profitable.

Highest Profit with Downloadable Products

The best products to sell are digital products as these have proven to have the highest profit, this can range from 50% to 75%. Also, buyers can download the product after purchasing it, for immediate access to the product. You can find 1000’s of downloadable products on clickbank.com.

Clickbank.com is the leader in downloadable digital products. They are around for a long time and are the leading company in downloadable products. To work with Clickbank you first need to setup an account there. You can go to the signup page by clicking here. There are also several other companies that sell affiliate products, but Clickbank is very reliable and has the most affiliate products.

After signing up, you go to the market place (top right) where all the affiliate products can be found. You will see a list of categories on the left side where you have to pick one that interest you. When you click on one of these categories, you will see a list of sub-categories. These sub-categories are al niches, but it is not targeted enough yet. Choose one that you want to use as your niche.

Finding a Profitable Niche

On the next page you see a list with filters on the left side. You are going to use these filters to find a profitable niche. In the top you’ll see ”Gravity”; this will tell you how many affiliates making a sale with a certain product.

Set the left side (minimum gravity) on 6 and the right side (maximum gravity) on 25. The minimum is to make sure other marketers are making a sale with that product; the maximum is to make sure there isn’t too much competition. You can see the results next to it. All these results are potential niches you can promote. Look for at least 5 products that you can promote. Later you will choose one niche product to work with.

Above the description is a link, click on it to see the actual sales page. Now have a look at the page to see if it has a good layout and looks professional. This count for the text, but also for attractive graphics, testimonials, money back guarantee, helpful links, and more. After you are satisfied with the sales page, it is time to find out if the product is wanted.

Keyword Research for Your Niche

You need to know if there is money to be made with the product. To find out, you have to do keyword research. You can use a free keyword tool: keyworddiscovery.com or Google’s keyword tool. (Google also has a ‘site related keywords function’; you have to put in the URL of a site and you will get a list of keywords relating to the subject of the site). Just use some regular keywords, for instance, if your niche would be gambling, you would be searching for ”gambling”, ”lottery”, or ”betting”.

The results must have a minimum of 1000 monthly searches, the more, the better. When you can find at least 10 of these keywords or keyword phrases, than you’ve found yourself a profitable niche.

Find a Timeless Niche

Now there is one more thing; your niche must be a timeless niche. When you have a niche with Christmas decoration, you won’t sell much during the summer months. You can use Google trends to find out how your niche will be doing during a specific time, for instance a year.

Put your main keyword in the window in the top, and the date range must be set at the last 12 months. You will get a nice graphic where you can see exactly how the search trend was in the past 12 months. This will also tell you if there are buyers for your niche.

The last thing you have to do is pick one niche to start working with. You can save other niches you’ve found for a later date. Don’t try to do everything at once, because that is not going to work. I hope you enjoyed reading this info and picked up some good ideas about a niche marketing strategy.

niche keyword research

niche marketing tips

Pay Per Click Advertising Secrets

Pay Per Click Advertising

Google pay per click advertising

Pay Per Click Advertising

Pay Per Click advertising is a very effective way to get more sales. You have to find the right keywords for people to click on, to get them to your site or product you promote. This way you can get a high return on investment (ROI). However, if not done properly, it will cost you money! And it can be a lot of money wasted.

With pay per click, your ads will show up on the right side of the Google results page, next to the main search results. You can expect to see results within 15 minutes from setting up your campaign. You only have to pay if someone clicks on it. This is a very good way if you want to promote your website to get targeted traffic to it and to generate sales.

Pay Per Click Providers

The three biggest providers of pay-per-click advertising are Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter. As Google is the biggest search engine, all the info on this pages is based on Google’s AdWords.

With Google AdWords you can create short custom text Ads. You have to set a daily budget on how much money you are willing to spend to promote these Ads. When the amount is reached, the ads will stop showing up. These ads can be used for attracting targeted traffic and for generating sales.

Read the T.O.S.

It is important to read the terms of service (T.O.S.) or you might risk doing something against their policies, what will have your account suspended. Once suspended, it will be very hard to get your account back online.

One of the things you should NEVER do, is clicking on your own ads. This is against Google’s policy and will have your account suspended! Don’t use robots or automated programs to generate clicks as Google will find out one day and you will NOT get paid.

Use a keyword tool to analyze keywords to find the right keywords with a high impression and high click through rates for your pay per click advertising campaign.

Use Google’s Free Keyword Tool

The best Keyword Research tool, and also for free, is the Google Keyword Tool. You will get up-to-date info on monthly searches and related keyword competition.

Google Keyword Tool is a very good tool to find the right keywords for your website. In fact, you can even find related keywords that you didn’t think of, but also profitable long tail keywords.

When you look at the results, don’t forget to look at the ”Additional keywords to consider” list, as you might find some very good related keywords there. Sometimes you can find some very profitable keywords there as well.

Use Exact Search Keywords

When you choose keywords, consider using exact search keywords; try to use the exact same words people are typing in into the search engine. If a link contains the exact same words as what people typed in into the search engine, they are more likely to click that link.

You need to have keywords with a lot of requests but only limited search results. These are the keywords that are in high demand and low supply which is perfect for pay per click advertising. These keywords have a bigger chance to lead to a conversion.

You can, and should, use the filter option to block certain URL’s from showing up. This way you can stop low value offers from being shown up on your pages.

Use Negative Keywords

You should also include negative keywords, for instance the word “free”. Many people on the internet are looking for free products, the so called freebee seekers, and are not willing to buy. You don’t want these people to click on your advertisements because they are not going to buy and they will only cost you money. Other words you should make negative, are “blog”, “tips”, “info” and “tricks”.

In each ad you make, you are limited to the amount of text you can write down. For the title you have 25 characters available and for the text 2 lines with a maximum of 35 characters per line. You have to use them well with a catchy text.

Use Power Words in Your Text

Use only text ads, no images, as images will decrease your click through rate. Be sure to use words such as “click”, “now” and “try” in your ad because you have to tell people what to do. Other words you can use, are “new”, “fast”, “tips”, “free”, “exclusive”, “guarantee”, “reliable” and “easy”.

The headline is the most important part of your ad, so spend time to create an eye catching headline. The display URL is the second most important reason for a visitor to click on your link. Make sure you’ve put your most important keyword in the URL.

You should have at least 2 ad variations running to see which one is better performing. The first time they should be very different. Later you are only going to make small changes. The one that is not doing so well, must be optimized to get the highest return on investment.

Keep Making Little Changes

You should only change 1 thing each time, otherwise you don’t know which part of your ad has made the difference. Even a little change can have a big impact on your click through rate. You keep doing this to get the most out of your Adwords Campaign. A successful marketer keep testing and improving and so should you.

Don’t let Google choose your best ad, because they will do this much too soon. The Campaign Management Panel is by default set to choose your best performing ad to have it displayed more often. This is something you must do yourself, after you have enough info which one performs better.

Never Stop Testing

This split testing is extremely powerful and can be the difference between waisting a lot of money and making a lot of money. Testing is the key to success. Always keep testing and never stop testing!

You want to reach the right people who are interested in what you have to offer, and who are willing to take action. This will result in higher click through rates and higher return on investment, in other words more money in your pocket.

Don’t underestimate your competition when you are competing with several others for the same keywords. Use the Google tool to check the Advertiser Competition to find keywords with not too much competition. If you want to succeed with Google Pay Per Click, you have to be better than the competition.

Adwords marketing secrets

Adwords pay per click marketing

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