MARKETING TRAINING LESSONS

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Tag: building trust

Know How to Write Quality Content

Know how to write quality content

create content that convert


Know How to Write Quality Content

Content Creation is one of the most important parts of marketing. You need to know how to write quality content that ranks well in the search engine, if you want to become a successful business entrepreneur online. There are 4 main steps in creating a successful online business:

  • Having a website
  • Writing content
  • Getting ranked
  • Get traffic

You must concentrate on writing quality content as this will have a highly positive influence for your online business. Don’t use irrelevant content as it will have a negative effect for your online business. Keep up to your website’s theme and you will become a definite success. Don’t ever use duplicate content because you will get penalized by the search engine.

It’s all About Quality Content

You have to write quality content because that will give you higher rankings. To get ranked in the search engines, you have to focus on unique quality content that is also high converting. That is what the search engines are looking for: unique quality content. They are putting less focus on page rank, keyword density, backlinks, and exact match domains.

Even after all the Google updates, inbound links are still important these days. Links that are even more important, are links from authority sites. If you write informative and helpful content that people want to share and link to, you will get links back to you website content.

Before you start writing content, you have to setup your Google Webmaster Tools. These tools will help you to optimize your website, upload site maps of all your webpages for faster indexing, and to check your indexing status. You can also see from which keywords your traffic is coming from, in other words, if you have the right converting keywords.

Keep Your Text Readable

When it comes to writing articles, you must keep it readable. This can be done by using paragraphs as you can see on this page. There is enough so called white space to separate the text in smaller, readable blocks. Another important fact is to use black or dark grey text on a white background. Anything else will make it harder to read.

Use only one size and one color, don’t use different sizes and colors because you want to run a business, not having a party. Also, don’t make the font size too small or it’s going to be hard to read. ”A picture can be a thousand words”, in other words, put images on your page. It will also make the text more readable. Use the “alt” function to put a few more keywords in your text. Don’t use it to fill it up with keywords (=spamming), because it will give you lower rankings.

Headlines and Sub-Headlines

Your content starts with a headline or title. This headline must have keywords in it and grab your readers attention immediately. It must be good, so that the reader want to know more. If you have a bad headline, chances are not many people will read your content and all your work has been a waste of time.

Use sub-headlines to make parts of the text stand out from the rest. You must do this with H2 or H3 header tags. It will also make it easier to find info back by using headlines. And it will put some more white space on your page, again making it more readable.

Keep putting on fresh, quality content that is valuable and useful for your readers. These days the search engines will penalize website with static content. Try not to focus on just one specific keyword, but on your content in general. Use your keywords in the titles and meta description, and only a few times throughout your content. Use terms that are closely related to your subject. This will help you to get higher rankings.

Get Your Content Ranked

To get the most out of your article, and the maximum traffic to your website/blog, you have to make sure your content is found and ranked by the search engines. You must do this by having the right keyword density of 2-5 percent, so the search engines will see your site as more relevant, and this will give you higher rankings.

If you search for anything in the search engine, all the results will have a headline. This is the first thing searchers will see when they do a search. A headline should be 55-60 characters in length and about 6 words for the highest number of click-throughs. You can see for yourself which headline is the most interesting that you want to click on as being the first one to read.

Put yourself in the position of a reader and use the headlines to create an attention grabbing headline for your own content. You can also use a free headline creator to get some good ideas. Do a search for ”free headline creator” or ”free headline generator” and you will get a lot of results. One that I like myself is this headline creator. I also use a headline analyzer to see if the headline has a good score.

Split Your Content in 3 Parts

The first part of your content must inform your readers what it is you are going to tell them about. Don’t tell everything yet, leave them a bit in the dark because you want them to read the whole content.

In the second part you’ll give them what they are looking for, for instance an answer to a question, or a product review. You must provide your readers with quality, informative and helpful content that will give them the answers to what they are looking for. You can also use links to other websites to show them that you care about them, and that you have all the information in one place.

In the last part of your content you can summarize everything briefly, and put in a call to action. Here you have the opportunity to advise a product or service, have them visiting a merchant site, signing up for your newsletter, or sell them your -affiliate- product.

Another important thing is to have an ”about me” page to show your readers who you are as this will also build trust. If you can achieve this, your online income will go up, and this will also gives you more satisfaction from the work that you do.

Keep on Building

You have to keep on building your website or blog by putting quality information on it, to get it higher in the search engine. Now that you know how to write quality content and by putting more quality content on your website/blog, you will get more authority and this will lead to higher rankings. Just don’t expect overnight success, because that’s likely not going to happen.

With the online training from Wealthy Affiliate, you can learn how to write quality content and to build a successful online business with long-term results. Click the link below to find out more.

know how to do seo content writing

website content writing

Tips You Need To Know To Get Traffic To Your Website

Learn to create a traffic attracting website

traffic producing website

Get Traffic To Your Website

To succeed on the internet, you need to know how to get traffic to your website. The more traffic you get, the more money you can make. This traffic must be targeted traffic, people who are looking for products you are selling. These can be your own products or affiliate products, but without traffic you won’t make any money. If you know how to efficiently get targeted traffic to your website, you can expect an outstanding success.

Get A Domain Name

The first step to get traffic to your website is, to have your own domain name. A domain name will cost you only about $10. Another reason for having your own domain is, it can be worth a good amount of money if you keep building your website and want to sell it later. Always try to get a .com as this is the most used domain extension. It might not be easy to find a good domain name, as all the best names are already taken.

This website (MarketingTrainingLessons.com) is registered with namecheap.com because they have good customer service and don’t try to sell you all kinds of unwanted extra’s. Be careful with very cheap domains, as most of the time you have to register for several years, or pay a lot more for your second year. You can find a lot more info about choosing a domain name on this page.

Create Niche Related Pages

The second step is to create pages related to your chosen niche. You have to start with just 3 pages, so called categories. You have to build pages around these categories and add them to the menu. This way your website will be growing over time, get ranked in the search engine, attract more visitors, and this will bring more traffic to your website.

Setup An Email Address

The third step is to setup an email address connected to your domain name. Don’t use an email address like name@hotmail.com, instead use an email address like name@yourwebaddress.com as it looks much more professional. You can also use a mail forward; it looks exactly the same, only mail will be send on to your personal email address.

You have to put this email address on pages like your privacy policy, about me page, contact page and other pages where people want to contact you. By doing this you also build trust with your visitors, and they are potential customers. If you don’t have a page where people can contact you, it’s like you have something to hide and visitors are less likely to buy from you.

The best way to get traffic to your website is having quality content on it. Don’t worry if you are not perfect in English, as there are many websites with writing mistakes on it, and they can get ranked and are able to make money online. In your content you will target a specific keyword that you want to rank for in the search engine.

Write Quality Content

Your fourth step is to write quality content. You have to put your keyword close to the beginning, a few times throughout the text, and close to the end of your text. This will help you to get higher in the search engine and to get traffic to your website. Try to write natural, just as you speak to a person, not for the search engines as it might look unnatural to your readers.

Put Images On Your Pages

As visitors are not only interested in reading text, you should also put images on your webpages. These images must represent your content as it will give you much more achievement with people who will actually going to read your content.

The more people will read, the lower your bounce rate will be. This is the time people spend on your website; the higher the bounce rate, the shorter visitors stay on your website. With a high bounce rate, you will also end up lower in the search engine rankings.

Keep iI Readable With Paragraphs

You must break your webpages into smaller paragraphs, to make it better readable, as you can see on this page. As mentioned before, write like you speak so that is sound natural. Make sure your article is interesting to read to prevent a high bounce rate and to get higher rankings. This will get you more traffic to your website. Now you can understand that it is important to have readable and interesting content.

Use Long Tail Keywords

Your next step is to find 5 long tail keywords (=multiple keywords) with less then 100 searches, as these are low competition keywords. As the competition is lower, it is easier to get high rankings for these keywords and thus more traffic to your website. You can (and should) create a free account and use Jaaxy.com and look for the column with QSR (Quoted Search Results) to find keywords with less then 100 QSR.

These QSR results are the exact number of competing pages on the internet. The keywords must sound natural, so ”free traffic your website” is not good, but ”free traffic to your website” is good. Create a post where you use one of your keywords in the title, another one close to the beginning, and one at the end of your post. Always write natural just like you are speaking to a person, don’t write for the search engine.

Setup A Google+ Profile
Now you must setup your Google+ profile and Google Authorship on your website. By doing this, your website will be indexed faster, get a higher click through rate, and you can expect higher rankings (=more traffic to your website). A Google+ account is free and you should definitely create one. Every time you create a new post or page, you should also post it on Google+.

With Google Authorship you’ll connect your website with your Google+ account and vice versa. This way you’ll add yourself to Google+ as a contributor to content on your website. You can use a Rich Snippet Tool to check if you have it setup correctly. Now you know a lot more and have everything in place to get more traffic to your website.

If you want to learn everything about becoming an internet entrepreneur, you should become a member with Wealthy Affiliate. It’s free to get started and you’ll learn everything to build your own successful home based internet business from scratch. Click the picture below to become a free member.

get traffic to your website with these tips

build a traffic producing website

Get a Top Search Engine Ranking With Backlinks

Backlink strategies for top search engine rankings

Use Backlinks for higher rankings

Getting A Top Search Engine Ranking

If you want to get a top search engine ranking, you have to use links. Using links is crucial for your online marketing success. A backlink is a link to your website coming from another website, for instance from a blog or an article directory. These links are also called incoming links, inbound links, inlinks or inward links.

These links are important for search engine marketing because Google uses them as an indicator of the importance and authority of a website. Common incoming links are good, but if these links come from authority websites, it will be so much better. One way links are a good way to get traffic to a website. More on authority websites later in this article.

Use Outbound Links to Add Value to Your Website

Outbound links or outgoing links are links coming from your website and linking to other relevant and high ranking sites. These sites must add value to the information on your website. You just have to watch out here not to send potential customers away from your own website. Then again, these links are necessary to show people, and the search engines, you want to give the information they are looking for. This is important for your SEO marketing.

Internal links are links on your own website or blog, linking to other pages on your website. These links must go to pages with relevant information. If you put these links also in your sidebar or footer, you can easily get 100’s of internal links on your website, depending on how many pages you have. Don’t use the same anchor text all the time as this will be seen as spamming the search engine!

Write Quality Content to get Backlinks

Just make sure if you write content, it is quality content that is helpful to get good backlinks to your website. If these links would come from low quality websites, unrelated sites, or even link farms or link schemes, the search engines will penalize your site and lower your rankings in the search engine. You can even have your website removed from the search engine results pages.

Building backlinks is an important link building strategy to get a top search engine ranking. You must have high quality links from pages with Page Rank 4 or higher, but also original and informative content. It is essential for search engine marketing to have unique and informative content. The search engines can detect non original content and will penalize pages with copied or duplicate content.

After the Google Panda an Penguin updates, thousands of websites with high rankings got penalized, because they used unnatural link building strategies. The Google Panda update concentrated on onsite optimization, while Google Penguin concentrated on offsite optimization.

More Google Updates

As Google want to see more original and informative content, you can be sure that more updates will follow in the future. If you have an authority website, you shouldn’t have to worry about these updates, because an authority website with accurate and useful information will be able to withstand these updates.

A good way to make money online, is to write articles. These articles can be submitted to article directories, preferably with a high page rank (4+). Use the author resource box at the end of your article, to put in a link to your own website. If you can, make the anchor text link keyword rich. Readers who are interested and want to know more, can click the link to visit your website.

It is even better to use these articles on your own website to create a so called authority website. Writing valuable articles on a regular basis, is the best and fastest way to get backlinks to your site. This will give you higher rankings in the search engine.

If you can publish content like articles on a regular basis, incoming links will naturally occur. In ranking algorithms, incoming links are very important, especially if they come from related websites, to get a top search engine ranking.

More Links=More Traffic=More Sales

The more high quality backlinks you have to your website, the more traffic you can expect, and traffic, or visitors, are potential clients. In other words, more traffic will contribute to more sales!

An authority website will give you all the information related to a specific subject. It is not always in the top of the search engine, or even on the first page. Authority sites have credible information on it and mostly also links to other helpful websites to deliver what a web surfer is looking for.

Websites are ranked according to the content, domain age, links, anchor text, title description, alt tags, keyword density, related keywords, content length, site structure, and a lot more. If you want to get a top search engine ranking, all these things must be done according to the search engine rules, such as the Google rules. The problem is that they can change every day and hardly anybody know how it is calculated.

Guest Blogging for Back Links

You can also leave comments on blogs, so called guest blogging, with a link back to your website (in the author box). This is an easy and effective way to get some back links to your own website fast. With guest blogging you can build authority and credibility if you can provide the readers with helpful content.

Guest blogging is a very effective link building strategy to get free backlinks to your website. Just don’t spam blogs with useless content to get a backlink, because it will lower your credibility. Also, use relevant blogs to submit a comment to, to interact with people who are looking for the same subject. If people like your comment, they are more likely to click the link to your website.

Use Social Media

Also put social media sharing buttons on your website to make it easier for your audience to share your content with others. If you have your own blog, put RSS on it connected with Facebook, Twitter, and Google+. Every time when you write a new blog, it will be shared automatically with the followers on your social networks.

Another not so well known technique to get links, is to find broken links on other relevant websites, especially authority websites, and inform the website owner. In your message you also offer your link as a replacement. Many website owners will be thankful if you let them know about a broken link, with a big chance they will accept your link to replace the broken link.

If you create a free blog, you can put your own articles there with a link back to your website. Just be careful as some blogging sites will not let you advertise for subjects like making money online or anything about internet marketing. If you try, there is a big chance you will have your account deleted and all your information and work would have been for nothing!

Answer Questions on Yahoo

You can also answer questions on Yahoo answers. Find questions related to your niche and in your answer use a keyword with anchor text or you can use your website address to get backlinks.

When you become an Amazon reviewer, you can write product reviews for products sold on Amazon, and leave a link at the end of your review to your website. Just make sure it is an honest review or Amazon will stop you from writing reviews. And write useful reviews that will help people, not just to get backlinks!

Get Listed In High PR Directories

Find directories with a high PageRank and DoFollow links to submit your site there to get high PR backlinks to your own site. It will make your website trustworthy and help you to get higher rankings. Here are some high PR websites:

Websites with PR7

http://www.sitepromotiondirectory.com
http://www.dmoz.org
http://www.envirolink.org/
http://www.highrankdirectory.com/
http://www.abc-directory.com/
http://www.traveltourismdirectory.net
http://www.cyndislist.com

Websites with PR6

http://www.exactseek.com
http://www.marketinginternetdirectory.com/
http://www.submissionwebdirectory.com/
http://www.promotebusinessdirectory.com/
http://www.dizila.com/
http://www.hotvsnot.com
http://www.britainbusinessdirectory.com
http://www.gmawebdirectory.com
http://www.elecdir.com/
http://www.ukinternetdirectory.net
http://www.siteswebdirectory.com
http://www.usalistingdirectory.com
http://www.gogreece.com

Websites with PR5

http://www.a1webdirectory.org
http://www.obln.org/
http://www.blogs-collection.com
http://www.somuch.com/
http://www.addurl.nu
http://www.ellysdirectory.com/
http://www.splut.com/
http://techvalleysciencecenter.com/

Websites with PR4

http://www.prolinkdirectory.com/
http://www.1websdirectory.com/
http://www.247webdirectory.com/
http://www.generalshoppingdirectory.com/
http://www.free-url-submit.com/
http://www.submitlinkurl.com/
http://www.pegasusdirectory.com/
http://www.bedwan.com/
http://www.gainweb.org/
http://www.elitesitesdirectory.com/
http://www.tsection.com/
http://www.livepopular.com/
http://www.onlinesociety.org/
http://www.cipinet.com/
http://www.pakranks.com/
http://www.the-free-directory.co.uk/
http://www.net-dir.com/
http://www.addbusiness.net/
http://www.digabusiness.com/
http://www.sercm.org/
http://www.yoofindit.com/
http://www.ranaf.com/
http://www.synergy-directory.com/
http://www.w3catalog.com/
http://www.wwwi.co.uk/
http://www.the-web-directory.co.uk/
http://www.businessseek.biz/
http://www.prolinkdirectory.com/
http://www.jewana.com/
http://www.ananar.com/
http://www.unleadeddigital.com/
http://www.botid.org/
http://www.thalesdirectory.com/
http://www.net-sleuth.com/
http://www.yesitsfree.co.uk/
http://www.seeknit.com/
http://www.busybits.com/
http://www.momsdirectory.net/
http://www.9dir.com/
http://www.itzalist.com/
http://www.eslovar.com/
http://www.baikalglobal.com/
http://www.freshtv.com/
http://www.bari.biz/
http://www.h-log.com/
http://www.picktu.com/
http://www.happal.com/
http://www.puppyurl.com/
http://www.directory-free.com/
http://www.freewebsitedirectory.com/
http://www.rdirectory.net/
http://www.w3catalog.com/
http://www.link777.co.uk/
http://www.aoldir.com/
http://www.huttodirectory.com/
http://www.exospy.com/
http://www.9sites.net/
http://www.acewebdirectory.com/
http://www.submission4u.com/
http://www.directoryseo.biz/

Backlinks are important for your SEO results

Email Marketing Tips

email marketing secrets

email marketing tips

Email Marketing for a Successful Online Business

Email marketing is very powerful. You can have a very successful online business if you use email marketing. In fact, you can have more returning customers than with most of the other marketing methods.

If you get people to subscribe for your newsletter, you have the opportunity to sell more than one product to the same person. That is why they say: The money is in the list. The more subscribers you have on your list, the more money you can make from sending out just ONE email.

Your opt-in box must be on a squeeze page or on a landing page. Put this opt-in box on the side or below the content (or better on both places) where visitors can easily see it. Tell them about the benefits when they subscribe, give them some useful information for free, like a pdf report or a short course, so they have a reason to subscribe and will give their email address in return.

Using a Popup

If you want to use a pop-up, use it when people want to close the page and had a chance to read your webpage. A pop-up at the beginning is not very effective. Visitors want to know a bit more (read your content) before they sign up for anything. Don’t have a pop-up showing up more than once, as this is really annoying.

Use double opt-in where the subscriber will receive a second email to confirm his/her subscription. This way you cannot be convinced of spamming as you have proof they subscribed for your newsletter. Sometimes people forget they subscribed as they receive a lot of emails and might report you for spamming.

The first email must go out immediately after subscribing; a thank you message to tell them they did the right thing to subscribe and they will receive useful information. Tell them also that their email address is safe, and will not be sold or given away.

Make Your Subscribers Trust You

To build trust with your subscribers, make sure you send them valuable information. Don’t try to sell in every email or you will annoy your subscribers. Send these emails on a regular basis to stay in touch, and put in specials, like a discount or a promotion, more useful info, product launches, and articles. If you give a related report for free once in a while, they will stay subscribed looking for more.

Another way to build trust is to put your contact information at the end every email you send out. If subscribers know how to contact you, they will trust you more, are more likely to buy from you, and they can contact you if they have a question.

Put another link in the email to your web address. This way you can get more traffic to your website. Don’t forget to put an unsubscribe link at the end of your emails to comply with the anti spam rules.

Most people need to see an email about 7 times before they take action. Make sure you have enough emails ready to send it to your potential customers. Make your emails personal by calling your subscribers by their first name. Mention their name also in the email once, as this will be appreciated.

Automate Your Email Marketing

Email marketing can be automated, you just need to have your emails written and stored in your autoresponder. Every subscriber start with message #1 and will receive the next message soon after in the order you’ve put them in the autoresponder. Don’t fill up the subscriber’s mailbox with sales letters, or they will unsubscribe faster then they subscribed.

Don’t use words like ”free” or ”million” in your email or it will end up in their spam filter. That’s why you have to tell them to put your email address to their whitelist. Use only 60-65 characters per line to keep your email readable.

Use a Call to Action

You have to tell people what to do; if there is a link to click on, tell them to click that link! From time to time you can send an email where you try to sell a product. To interest them and have them buy the product, tell them about the benefits and why they need that product. This way you can make several sales from one subscriber.

If somebody have bought a product from your website, they probably want to stay in touch and you should send them emails for updates of the product and related information. This is a good way to build a relation with a customer who might buy from you again.

Get Your Subscribers Excited

When you have a product launch, you can tell your subscribers about it and get them interested before it happens. From building this excitement, they are more willing to buy and they might visit your website more often, where they could find another product to buy.

Don’t promote more than one product in an email, if you want to get a high response rate. Get them to act fast by using statements like ”This offer is only valid for the next three days” or ”Only for the first 100 buyers”. When it is a time limited offer, they are willing to act faster.

When you want to make good money as an affiliate, email marketing is a must have. With an auto responder it is a set it and forget it system, ready to make you money. Click below to become a free member and know more about email marketing.

email marketing tips

email marketing strategy

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