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Know How to Write Quality Content

Know how to write quality content

create content that convert


Know How to Write Quality Content

Content Creation is one of the most important parts of marketing. You need to know how to write quality content that ranks well in the search engine, if you want to become a successful business entrepreneur online. There are 4 main steps in creating a successful online business:

  • Having a website
  • Writing content
  • Getting ranked
  • Get traffic

You must concentrate on writing quality content as this will have a highly positive influence for your online business. Don’t use irrelevant content as it will have a negative effect for your online business. Keep up to your website’s theme and you will become a definite success. Don’t ever use duplicate content because you will get penalized by the search engine.

It’s all About Quality Content

You have to write quality content because that will give you higher rankings. To get ranked in the search engines, you have to focus on unique quality content that is also high converting. That is what the search engines are looking for: unique quality content. They are putting less focus on page rank, keyword density, backlinks, and exact match domains.

Even after all the Google updates, inbound links are still important these days. Links that are even more important, are links from authority sites. If you write informative and helpful content that people want to share and link to, you will get links back to you website content.

Before you start writing content, you have to setup your Google Webmaster Tools. These tools will help you to optimize your website, upload site maps of all your webpages for faster indexing, and to check your indexing status. You can also see from which keywords your traffic is coming from, in other words, if you have the right converting keywords.

Keep Your Text Readable

When it comes to writing articles, you must keep it readable. This can be done by using paragraphs as you can see on this page. There is enough so called white space to separate the text in smaller, readable blocks. Another important fact is to use black or dark grey text on a white background. Anything else will make it harder to read.

Use only one size and one color, don’t use different sizes and colors because you want to run a business, not having a party. Also, don’t make the font size too small or it’s going to be hard to read. ”A picture can be a thousand words”, in other words, put images on your page. It will also make the text more readable. Use the “alt” function to put a few more keywords in your text. Don’t use it to fill it up with keywords (=spamming), because it will give you lower rankings.

Headlines and Sub-Headlines

Your content starts with a headline or title. This headline must have keywords in it and grab your readers attention immediately. It must be good, so that the reader want to know more. If you have a bad headline, chances are not many people will read your content and all your work has been a waste of time.

Use sub-headlines to make parts of the text stand out from the rest. You must do this with H2 or H3 header tags. It will also make it easier to find info back by using headlines. And it will put some more white space on your page, again making it more readable.

Keep putting on fresh, quality content that is valuable and useful for your readers. These days the search engines will penalize website with static content. Try not to focus on just one specific keyword, but on your content in general. Use your keywords in the titles and meta description, and only a few times throughout your content. Use terms that are closely related to your subject. This will help you to get higher rankings.

Get Your Content Ranked

To get the most out of your article, and the maximum traffic to your website/blog, you have to make sure your content is found and ranked by the search engines. You must do this by having the right keyword density of 2-5 percent, so the search engines will see your site as more relevant, and this will give you higher rankings.

If you search for anything in the search engine, all the results will have a headline. This is the first thing searchers will see when they do a search. A headline should be 55-60 characters in length and about 6 words for the highest number of click-throughs. You can see for yourself which headline is the most interesting that you want to click on as being the first one to read.

Put yourself in the position of a reader and use the headlines to create an attention grabbing headline for your own content. You can also use a free headline creator to get some good ideas. Do a search for ”free headline creator” or ”free headline generator” and you will get a lot of results. One that I like myself is this headline creator. I also use a headline analyzer to see if the headline has a good score.

Split Your Content in 3 Parts

The first part of your content must inform your readers what it is you are going to tell them about. Don’t tell everything yet, leave them a bit in the dark because you want them to read the whole content.

In the second part you’ll give them what they are looking for, for instance an answer to a question, or a product review. You must provide your readers with quality, informative and helpful content that will give them the answers to what they are looking for. You can also use links to other websites to show them that you care about them, and that you have all the information in one place.

In the last part of your content you can summarize everything briefly, and put in a call to action. Here you have the opportunity to advise a product or service, have them visiting a merchant site, signing up for your newsletter, or sell them your -affiliate- product.

Another important thing is to have an ”about me” page to show your readers who you are as this will also build trust. If you can achieve this, your online income will go up, and this will also gives you more satisfaction from the work that you do.

Keep on Building

You have to keep on building your website or blog by putting quality information on it, to get it higher in the search engine. Now that you know how to write quality content and by putting more quality content on your website/blog, you will get more authority and this will lead to higher rankings. Just don’t expect overnight success, because that’s likely not going to happen.

With the online training from Wealthy Affiliate, you can learn how to write quality content and to build a successful online business with long-term results. Click the link below to find out more.

know how to do seo content writing

website content writing

Search Engine Optimization Techniques For Higher Rankings

Learn some secret SEO techniques

Search Engine Optimization Techniques

Search Engine Optimization Techniques for Higher Rankings

Every internet marketer should use search engine optimization techniques (SEO) to get higher rankings. It is a way to get free traffic to a website. With the algorithm changes from the search engines, it might not always be that easy. As the search engines keep changing their algorithms, you have to create what they want: quality content to get the most out of it.

It can take some time to create quality content that is SEO friendly, but it is worth it. You have to go where others don’t go: do that extra bit of work to succeed. If you build websites that are rich in content and keyword targeted, you can expect to get good rankings. This way you are optimizing your content to be found by the search engine and get ranked.

Do Keyword Research

Research is a major part to your success. You need to have quality content and do keyword research, or it will be hard to rank in the search engine. The first thing you need to do is keyword research to find keywords with low competition but with enough traffic. You need to find so called long tail keywords, the words the searcher types in into the search engine. As these keywords consist of more than one word, there will be less competition, but also less traffic. The good part is that it is targeted traffic, and these people are more willing to buy.

The exact formula to rank high in the search engine will never be known by marketers. It seems to be a heavily guarded secret of the search engines. Because of the changes in the algorithms, it will be just a matter of trying what works and what doesn’t work. SEO is a continues job where you have to test things out and make it better to keep getting higher rankings.

Keyword Density

Keyword density is the number of times your keyword exist in your content. It should be between 2 and 5%, not any more or it will be seen as keyword stuffing with lower rankings as a result. If your page consist of 500 words, you should have a keyword density of 4%. These keywords must naturally exist within your content and have to make your content easy to read.

To get ranked well for your most important keyword search terms, you have to take 5 important steps.

  1. Target the right keywords
    Make sure that there is enough traffic for your keywords, in other words, there must be enough people who are searching for the keywords you are trying to rank for.
  2. Get your keywords in the right place
    It is important where you place your keywords to get high rankings.
    Your keywords must be in the title of the page;
    In the first sentence close to the beginning;
    In the last sentence close to the end;
    Several times throughout your content with a 2-5% density.
  3. Create useful content
    You have to offer real value for your readers, content they want to share and link to it. You have to place yourself in the position of a searcher; is it what they are searching for, with the right keywords in it? Is it answering the questions they have, solving a problem?
  4. Have content related to your main content
    Search engines like to see websites with a lot of content related to the main content. If you have content that is relevant to your primary content, you can get higher rankings. This is another one of the search engine optimization techniques: The more related content you have, the higher you can get in the search engine.
  5. Build links to and from your website
    To build links, you have to find sites with related information that are willing to link to your site. By doing so, the search engines will see your site as providing value. Especially if these links are one way links to your site, without a link back to their site. These links are giving a lot of weight by the search engines. Finding related websites is not difficult; getting these one way links is a different story.

How to Get One Way Links

    1. Use Forums
      Forums are used to communicate but they can also be used for Search Engine Optimization techniques. As a lot of sites link to forums, they often have a high page rank. Use the search engine to find forums similar to your niche. For example, if your niche is dog training, you must search for ”dog training forums”.

Join forums that are related to your niche, just make sure it is allowed to post links to your own website or blog in the resource box. Some forums will not allow this, you have to read the terms of these forums to see if it is allowed. When you place a link back to your site, use your target keywords in your link. Never spam forums as you will be thrown out and all your posts will be deleted.

  1. Use News Sites
    Again you have to do a search for the news sites where you can leave comments, but just make sure your comments are valuable for your readers. Leave a link back to your site at the end of your comment.
  2. Article Writing
    This is one of the cheapest and best promotion strategies for your website. You have to create quality content, submit it to the article directories, and you get a one way link back to your website/blog.
  3. Social Media Marketing
    You have to put social media buttons on your website, such as Facebook, Twitter, Google+, Pinterest, and more. If people like your content, they can share it with others. This way you get one way links back to your website. Just make sure you provide quality content, so they are willing to share it.
  4. Get Listed in Website Directories It might not be easy to get listed in some directories, but if you can, it will be of great beneficial for your website.
  5. Get Links From High PR Sites
    This might be hard to do, but if you can get links from high Page Rank sites, it can lead to higher rankings. You have to contact the owner of the high PR website and make him an outstanding offer that will be hard to resist. You have to use your imagination here as these websites don’t accept just anybody with a link back.

Tell Your Visitor to Take Action

You want your visitor to click on your offer and buy the product you are selling. To get this done, you have to tell them to do this. You have to use so called ”call to action” buttons. You can use links such as ”click here to know more about this product”. These links and buttons should be in the top of your page or to the left as this have been proven to receive the highest click-through rate.

Find Out How to Presell

Before the final sale is made, you have to presell the product or service to your visitor. You do this by answering all the questions the visitor might have, making recommendations, and even compare products for them, with your product/service being the one to choose. You have to give them all the info they need to know to make the purchase as easy as possible for them.

For instance, if a person is looking for a laptop, they want to know:

  • What’s the price?
  • How much memory does it have?
  • What kind of processor is inside?
  • What is the processors’ speed?
  • How long is the warranty?
  • What is the operating system?
  • What kind of video card is inside?
  • Does it have wifi/bluetooth?
  • What kinds of programs are installed on it?
  • How many USB ports does it have?
  • What is the resolution of the screen?

If you can answer all the questions your potential customer has, you have already closed half of the sale.

Have Visitors Spreading your Content

If your content is interesting enough, solve problems, or be helpful in any way, people are willing to share your info with others. This way you get natural links to your website. This is also the reason to put Social Media buttons on your website, to make it easier for people to share your content.

Another important thing you can do, is putting a comment box at the end of your page/post. If people leave a comment, you get more content related to your subject onto your page. The search engines like this because you keep getting more content on your page. This is a good way to improve your rankings in the search engines.

Tell People What To Do

With internet marketing, not only do you have to think like a visitor, YOU have to tell them what to do. You have to ASK your visitors to leave a comment. Many times, people will leave you feedback and this will be good for your SEO efforts.

Now you know more about Search Engine Optimization Techniques:

  • The right keywords to choose
  • Keyword density
  • Info about creating content
  • Building links with a high PR
  • Social Media Marketing
  • Having visitors leaving a comment

This can all help you to get FREE traffic to your website or blog which is a perfect way to making money from your SEO efforts. Click the banner below to find out more about Search Engine Optimization Techniques.search engine optimization techniques

Get a Top Search Engine Ranking With Backlinks

Backlink strategies for top search engine rankings

Use Backlinks for higher rankings

Getting A Top Search Engine Ranking

If you want to get a top search engine ranking, you have to use links. Using links is crucial for your online marketing success. A backlink is a link to your website coming from another website, for instance from a blog or an article directory. These links are also called incoming links, inbound links, inlinks or inward links.

These links are important for search engine marketing because Google uses them as an indicator of the importance and authority of a website. Common incoming links are good, but if these links come from authority websites, it will be so much better. One way links are a good way to get traffic to a website. More on authority websites later in this article.

Use Outbound Links to Add Value to Your Website

Outbound links or outgoing links are links coming from your website and linking to other relevant and high ranking sites. These sites must add value to the information on your website. You just have to watch out here not to send potential customers away from your own website. Then again, these links are necessary to show people, and the search engines, you want to give the information they are looking for. This is important for your SEO marketing.

Internal links are links on your own website or blog, linking to other pages on your website. These links must go to pages with relevant information. If you put these links also in your sidebar or footer, you can easily get 100’s of internal links on your website, depending on how many pages you have. Don’t use the same anchor text all the time as this will be seen as spamming the search engine!

Write Quality Content to get Backlinks

Just make sure if you write content, it is quality content that is helpful to get good backlinks to your website. If these links would come from low quality websites, unrelated sites, or even link farms or link schemes, the search engines will penalize your site and lower your rankings in the search engine. You can even have your website removed from the search engine results pages.

Building backlinks is an important link building strategy to get a top search engine ranking. You must have high quality links from pages with Page Rank 4 or higher, but also original and informative content. It is essential for search engine marketing to have unique and informative content. The search engines can detect non original content and will penalize pages with copied or duplicate content.

After the Google Panda an Penguin updates, thousands of websites with high rankings got penalized, because they used unnatural link building strategies. The Google Panda update concentrated on onsite optimization, while Google Penguin concentrated on offsite optimization.

More Google Updates

As Google want to see more original and informative content, you can be sure that more updates will follow in the future. If you have an authority website, you shouldn’t have to worry about these updates, because an authority website with accurate and useful information will be able to withstand these updates.

A good way to make money online, is to write articles. These articles can be submitted to article directories, preferably with a high page rank (4+). Use the author resource box at the end of your article, to put in a link to your own website. If you can, make the anchor text link keyword rich. Readers who are interested and want to know more, can click the link to visit your website.

It is even better to use these articles on your own website to create a so called authority website. Writing valuable articles on a regular basis, is the best and fastest way to get backlinks to your site. This will give you higher rankings in the search engine.

If you can publish content like articles on a regular basis, incoming links will naturally occur. In ranking algorithms, incoming links are very important, especially if they come from related websites, to get a top search engine ranking.

More Links=More Traffic=More Sales

The more high quality backlinks you have to your website, the more traffic you can expect, and traffic, or visitors, are potential clients. In other words, more traffic will contribute to more sales!

An authority website will give you all the information related to a specific subject. It is not always in the top of the search engine, or even on the first page. Authority sites have credible information on it and mostly also links to other helpful websites to deliver what a web surfer is looking for.

Websites are ranked according to the content, domain age, links, anchor text, title description, alt tags, keyword density, related keywords, content length, site structure, and a lot more. If you want to get a top search engine ranking, all these things must be done according to the search engine rules, such as the Google rules. The problem is that they can change every day and hardly anybody know how it is calculated.

Guest Blogging for Back Links

You can also leave comments on blogs, so called guest blogging, with a link back to your website (in the author box). This is an easy and effective way to get some back links to your own website fast. With guest blogging you can build authority and credibility if you can provide the readers with helpful content.

Guest blogging is a very effective link building strategy to get free backlinks to your website. Just don’t spam blogs with useless content to get a backlink, because it will lower your credibility. Also, use relevant blogs to submit a comment to, to interact with people who are looking for the same subject. If people like your comment, they are more likely to click the link to your website.

Use Social Media

Also put social media sharing buttons on your website to make it easier for your audience to share your content with others. If you have your own blog, put RSS on it connected with Facebook, Twitter, and Google+. Every time when you write a new blog, it will be shared automatically with the followers on your social networks.

Another not so well known technique to get links, is to find broken links on other relevant websites, especially authority websites, and inform the website owner. In your message you also offer your link as a replacement. Many website owners will be thankful if you let them know about a broken link, with a big chance they will accept your link to replace the broken link.

If you create a free blog, you can put your own articles there with a link back to your website. Just be careful as some blogging sites will not let you advertise for subjects like making money online or anything about internet marketing. If you try, there is a big chance you will have your account deleted and all your information and work would have been for nothing!

Answer Questions on Yahoo

You can also answer questions on Yahoo answers. Find questions related to your niche and in your answer use a keyword with anchor text or you can use your website address to get backlinks.

When you become an Amazon reviewer, you can write product reviews for products sold on Amazon, and leave a link at the end of your review to your website. Just make sure it is an honest review or Amazon will stop you from writing reviews. And write useful reviews that will help people, not just to get backlinks!

Get Listed In High PR Directories

Find directories with a high PageRank and DoFollow links to submit your site there to get high PR backlinks to your own site. It will make your website trustworthy and help you to get higher rankings. Here are some high PR websites:

Websites with PR7

http://www.sitepromotiondirectory.com
http://www.dmoz.org
http://www.envirolink.org/
http://www.highrankdirectory.com/
http://www.abc-directory.com/
http://www.traveltourismdirectory.net
http://www.cyndislist.com

Websites with PR6

http://www.exactseek.com
http://www.marketinginternetdirectory.com/
http://www.submissionwebdirectory.com/
http://www.promotebusinessdirectory.com/
http://www.dizila.com/
http://www.hotvsnot.com
http://www.britainbusinessdirectory.com
http://www.gmawebdirectory.com
http://www.elecdir.com/
http://www.ukinternetdirectory.net
http://www.siteswebdirectory.com
http://www.usalistingdirectory.com
http://www.gogreece.com

Websites with PR5

http://www.a1webdirectory.org
http://www.obln.org/
http://www.blogs-collection.com
http://www.somuch.com/
http://www.addurl.nu
http://www.ellysdirectory.com/
http://www.splut.com/
http://techvalleysciencecenter.com/

Websites with PR4

http://www.prolinkdirectory.com/
http://www.1websdirectory.com/
http://www.247webdirectory.com/
http://www.generalshoppingdirectory.com/
http://www.free-url-submit.com/
http://www.submitlinkurl.com/
http://www.pegasusdirectory.com/
http://www.bedwan.com/
http://www.gainweb.org/
http://www.elitesitesdirectory.com/
http://www.tsection.com/
http://www.livepopular.com/
http://www.onlinesociety.org/
http://www.cipinet.com/
http://www.pakranks.com/
http://www.the-free-directory.co.uk/
http://www.net-dir.com/
http://www.addbusiness.net/
http://www.digabusiness.com/
http://www.sercm.org/
http://www.yoofindit.com/
http://www.ranaf.com/
http://www.synergy-directory.com/
http://www.w3catalog.com/
http://www.wwwi.co.uk/
http://www.the-web-directory.co.uk/
http://www.businessseek.biz/
http://www.prolinkdirectory.com/
http://www.jewana.com/
http://www.ananar.com/
http://www.unleadeddigital.com/
http://www.botid.org/
http://www.thalesdirectory.com/
http://www.net-sleuth.com/
http://www.yesitsfree.co.uk/
http://www.seeknit.com/
http://www.busybits.com/
http://www.momsdirectory.net/
http://www.9dir.com/
http://www.itzalist.com/
http://www.eslovar.com/
http://www.baikalglobal.com/
http://www.freshtv.com/
http://www.bari.biz/
http://www.h-log.com/
http://www.picktu.com/
http://www.happal.com/
http://www.puppyurl.com/
http://www.directory-free.com/
http://www.freewebsitedirectory.com/
http://www.rdirectory.net/
http://www.w3catalog.com/
http://www.link777.co.uk/
http://www.aoldir.com/
http://www.huttodirectory.com/
http://www.exospy.com/
http://www.9sites.net/
http://www.acewebdirectory.com/
http://www.submission4u.com/
http://www.directoryseo.biz/

Backlinks are important for your SEO results

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