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Niche Marketing Strategy

niche marketing strategy

niche marketing strategies

Niche Marketing Strategy

Niche marketing is one of the most profitable ways to start marketing on the internet. With a niche marketing strategy you can become successful within your niche. It is all about marketing a product to a specific relevant group of people. In this article you will learn how to find a profitable niche, especially a niche for affiliate marketing.

Three of the highest converting niches are:

  1. Self Help and Personal Development
  2. Wealth and Abundance
  3. Health and Fitness

Where to Find a Niche

There are several places where you can look for a niche. Here is a list with some of these places:

Finding a niche is not hard at all, although the best thing to do is pick a niche you are interested in. You first have to find out if there is a niche audience, to whom you can sell the product. When a product is good, there will be a lot of information on the website. In that info, you can find several keywords related to the product that you can promote.

You have to put these keywords in the Google keyword planner to see if people actually searching for these keywords. You might end up with a lot of so called ”buyer keywords”. A “buyer keyword” is when people are wanting to buy something, like “Where to buy an outdoor garden set”. These are also called long tail keywords and are untapped keywords that hardly have any competition.

Now it’s just a matter of creating content based on these keywords. When you create content using these keywords, especially the long tail keywords, it is easy to get top rankings. Make sure your website is interesting and engaging with content that will answer questions and tell people how useful the product is and what benefits it will give them.

Niche Research is Important

It is important to do thorough research to make niche marketing successful. You have to start with niche research, then market research, and finally keyword research. Take your time to do it, otherwise your marketing effort might fail and you probably won’t make much money, that is if you make any money at all!

When you run a website promoting a niche product, you should only promote one product per page unless other products are very relevant. This can put some extra money in your pocket. Make sure these related product are closely related. For instance, if you promote a lawn product, you can also put a lawn mower on your website, but it’s better not to put anything about moles on it.

Choose a Niche That Interest You

Whatever niche you choose, it should be something that personally interest you. You don’t have to be an expert on your chosen niche as long as you are knowledgeable enough to write good information about your niche for your visitors. When you don’t know much about the subject, you can do a lot of research or outsource the job.

Don’t forget that you might be busy with your niche nearly every day. When you are interested in your niche, it will be easier to write content about it, and it will not feel as a job anymore. If you don’t really like your niche, you will be bored soon and it will be hard to make that niche profitable.

Highest Profit with Downloadable Products

The best products to sell are digital products as these have proven to have the highest profit, this can range from 50% to 75%. Also, buyers can download the product after purchasing it, for immediate access to the product. You can find 1000’s of downloadable products on clickbank.com.

Clickbank.com is the leader in downloadable digital products. They are around for a long time and are the leading company in downloadable products. To work with Clickbank you first need to setup an account there. You can go to the signup page by clicking here. There are also several other companies that sell affiliate products, but Clickbank is very reliable and has the most affiliate products.

After signing up, you go to the market place (top right) where all the affiliate products can be found. You will see a list of categories on the left side where you have to pick one that interest you. When you click on one of these categories, you will see a list of sub-categories. These sub-categories are al niches, but it is not targeted enough yet. Choose one that you want to use as your niche.

Finding a Profitable Niche

On the next page you see a list with filters on the left side. You are going to use these filters to find a profitable niche. In the top you’ll see ”Gravity”; this will tell you how many affiliates making a sale with a certain product.

Set the left side (minimum gravity) on 6 and the right side (maximum gravity) on 25. The minimum is to make sure other marketers are making a sale with that product; the maximum is to make sure there isn’t too much competition. You can see the results next to it. All these results are potential niches you can promote. Look for at least 5 products that you can promote. Later you will choose one niche product to work with.

Above the description is a link, click on it to see the actual sales page. Now have a look at the page to see if it has a good layout and looks professional. This count for the text, but also for attractive graphics, testimonials, money back guarantee, helpful links, and more. After you are satisfied with the sales page, it is time to find out if the product is wanted.

Keyword Research for Your Niche

You need to know if there is money to be made with the product. To find out, you have to do keyword research. You can use a free keyword tool: keyworddiscovery.com or Google’s keyword tool. (Google also has a ‘site related keywords function’; you have to put in the URL of a site and you will get a list of keywords relating to the subject of the site). Just use some regular keywords, for instance, if your niche would be gambling, you would be searching for ”gambling”, ”lottery”, or ”betting”.

The results must have a minimum of 1000 monthly searches, the more, the better. When you can find at least 10 of these keywords or keyword phrases, than you’ve found yourself a profitable niche.

Find a Timeless Niche

Now there is one more thing; your niche must be a timeless niche. When you have a niche with Christmas decoration, you won’t sell much during the summer months. You can use Google trends to find out how your niche will be doing during a specific time, for instance a year.

Put your main keyword in the window in the top, and the date range must be set at the last 12 months. You will get a nice graphic where you can see exactly how the search trend was in the past 12 months. This will also tell you if there are buyers for your niche.

The last thing you have to do is pick one niche to start working with. You can save other niches you’ve found for a later date. Don’t try to do everything at once, because that is not going to work. I hope you enjoyed reading this info and picked up some good ideas about a niche marketing strategy.

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