Getting A Top Search Engine RankingIf you want to get a top search engine ranking, you have to use links. Using links is crucial for your online marketing success. A backlink is a link to your website coming from another website, for instance from a blog or an article directory. These links are also called incoming links, inbound links, inlinks or inward links.
These links are important for search engine marketing because Google uses them as an indicator of the importance and authority of a website. Common incoming links are good, but if these links come from authority websites, it will be so much better. One way links are a good way to get traffic to a website. More on authority websites later in this article.
Use Outbound Links to Add Value to Your WebsiteOutbound links or outgoing links are links coming from your website and linking to other relevant and high ranking sites. These sites must add value to the information on your website. You just have to watch out here not to send potential customers away from your own website. Then again, these links are necessary to show people, and the search engines, you want to give the information they are looking for. This is important for your SEO marketing.
Internal links are links on your own website or blog, linking to other pages on your website. These links must go to pages with relevant information. If you put these links also in your sidebar or footer, you can easily get 100’s of internal links on your website, depending on how many pages you have. Don’t use the same anchor text all the time as this will be seen as spamming the search engine!
Write Quality Content to get BacklinksJust make sure if you write content, it is quality content that is helpful to get good backlinks to your website. If these links would come from low quality websites, unrelated sites, or even link farms or link schemes, the search engines will penalize your site and lower your rankings in the search engine. You can even have your website removed from the search engine results pages.
Building backlinks is an important link building strategy to get a top search engine ranking. You must have high quality links from pages with Page Rank 4 or higher, but also original and informative content. It is essential for search engine marketing to have unique and informative content. The search engines can detect non original content and will penalize pages with copied or duplicate content.
After the Google Panda an Penguin updates, thousands of websites with high rankings got penalized, because they used unnatural link building strategies. The Google Panda update concentrated on onsite optimization, while Google Penguin concentrated on offsite optimization.
More Google UpdatesAs Google want to see more original and informative content, you can be sure that more updates will follow in the future. If you have an authority website, you shouldn’t have to worry about these updates, because an authority website with accurate and useful information will be able to withstand these updates.
A good way to make money online, is to write articles. These articles can be submitted to article directories, preferably with a high page rank (4+). Use the author resource box at the end of your article, to put in a link to your own website. If you can, make the anchor text link keyword rich. Readers who are interested and want to know more, can click the link to visit your website.
It is even better to use these articles on your own website to create a so called authority website. Writing valuable articles on a regular basis, is the best and fastest way to get backlinks to your site. This will give you higher rankings in the search engine.
If you can publish content like articles on a regular basis, incoming links will naturally occur. In ranking algorithms, incoming links are very important, especially if they come from related websites, to get a top search engine ranking.
More Links=More Traffic=More SalesThe more high quality backlinks you have to your website, the more traffic you can expect, and traffic, or visitors, are potential clients. In other words, more traffic will contribute to more sales!
An authority website will give you all the information related to a specific subject. It is not always in the top of the search engine, or even on the first page. Authority sites have credible information on it and mostly also links to other helpful websites to deliver what a web surfer is looking for.
Websites are ranked according to the content, domain age, links, anchor text, title description, alt tags, keyword density, related keywords, content length, site structure, and a lot more. If you want to get a top search engine ranking, all these things must be done according to the search engine rules, such as the Google rules. The problem is that they can change every day and hardly anybody know how it is calculated.
Guest Blogging for Back LinksYou can also leave comments on blogs, so called guest blogging, with a link back to your website (in the author box). This is an easy and effective way to get some back links to your own website fast. With guest blogging you can build authority and credibility if you can provide the readers with helpful content.
Guest blogging is a very effective link building strategy to get free backlinks to your website. Just don’t spam blogs with useless content to get a backlink, because it will lower your credibility. Also, use relevant blogs to submit a comment to, to interact with people who are looking for the same subject. If people like your comment, they are more likely to click the link to your website.
Use Social MediaAlso put social media sharing buttons on your website to make it easier for your audience to share your content with others. If you have your own blog, put RSS on it connected with Facebook, Twitter, and Google+. Every time when you write a new blog, it will be shared automatically with the followers on your social networks.
Another not so well known technique to get links, is to find broken links on other relevant websites, especially authority websites, and inform the website owner. In your message you also offer your link as a replacement. Many website owners will be thankful if you let them know about a broken link, with a big chance they will accept your link to replace the broken link.
If you create a free blog, you can put your own articles there with a link back to your website. Just be careful as some blogging sites will not let you advertise for subjects like making money online or anything about internet marketing. If you try, there is a big chance you will have your account deleted and all your information and work would have been for nothing!
Answer Questions on YahooYou can also answer questions on Yahoo answers. Find questions related to your niche and in your answer use a keyword with anchor text or you can use your website address to get backlinks.
When you become an Amazon reviewer, you can write product reviews for products sold on Amazon, and leave a link at the end of your review to your website. Just make sure it is an honest review or Amazon will stop you from writing reviews. And write useful reviews that will help people, not just to get backlinks!
Get Listed In High PR DirectoriesFind directories with a high PageRank and DoFollow links to submit your site there to get high PR backlinks to your own site. It will make your website trustworthy and help you to get higher rankings. Here are some high PR websites:
Websites with PR7http://www.sitepromotiondirectory.com
Websites with PR6http://www.exactseek.com
Websites with PR5http://www.a1webdirectory.org
Websites with PR4http://www.prolinkdirectory.com/